Breguet continues its collaboration with Frieze
Art and Culture ,
A year after it announced a partnership with the contemporary art fair Frieze, Breguet is delighted to continue this collaboration. “This partnership with Frieze is only natural: watchmaking is an art, and everyone who visits our fair will see that," says Breguet CEO Lionel a Marca, "By looking at our historical pieces, our visitors will learn that Abraham-Louis Breguet was a designer and an artist, not just an outstanding watchmaker, and that our artisans are still perpetuating his art.”
The year 2023 begins with the New York edition of Frieze, held from 17 to 21 May at the Shed in Manhattan. Breguet is unveiling the first series of an art project by independent curator Somi Sim. This project will continue at the upcoming Frieze fairs in Seoul, London and Los Angeles.
