Job description

Brand Strategy and Management:

• Develop and implement a comprehensive brand strategy in alignment with the global objectives set by Breguet HQ.
• Create both long-term and short-term strategies that ensure sustainable growth in market share, brand visibility, and profitability.
• Drive annual budgeting processes, ensuring that resources are allocated to meet financial targets and deliver effective ROI.
• Conduct continuous P&L analysis to track performance, adjust strategies as necessary, and report key insights to Brand HQ and local stakeholders.
• Lead market research and competitor analysis, positioning the brand optimally against competitors in luxury market.

Sales Development and Channel Management:

• Set ambitious sales objectives, distributing targets across retail boutiques and other channels to optimize performance.
• Analyze daily, weekly, and monthly sales trends to inform sales strategies, identifying areas for improvement and action.
• Provide consistent sales reports to both the HQ and local management, highlighting achievements, challenges, and next steps.

Boutique Network and Operations:

• Oversee the expansion and optimization of Breguet’s retail network in Hong Kong & Macau, including new store openings, boutique renovations, and closures.
• Manage negotiations with key retail partners such as department stores, luxury retailers, and duty-free operators.
• Ensure that all boutiques operate in line with Breguet’s global standards, from customer service to visual merchandising and brand representation.
• Develop initiatives to improve customer experiences at boutique levels, focusing on creating an exclusive and high-end shopping environment.

Marketing, PR, and Communication:

• Lead the execution of annual marketing and PR plans, overseeing both online and offline marketing strategies, including advertising, press releases, and digital marketing initiatives.
• Collaborate with external media partners, ensuring high-quality content creation that reflects the luxury and exclusivity of Breguet.
• Supervise the planning and execution of PR events, VIP experiences, and clienteling activities, enhancing customer loyalty and brand affinity.
• Oversee CRM programs to deepen relationships with top-tier clients, development of gifting programs, bespoke event management, and exclusive brand experiences.

Product and Merchandising Management:

• Collaborate with HQ to determine the optimal product assortment for the Hong Kong & Macau market, focusing on new launches and core products.
• Conduct regular sales analysis and forecasting, ensuring stock levels are optimized across all retail points to meet customer demand.
• Manage the entire product lifecycle, from initial orders to final delivery, ensuring seamless logistics and product availability in Hong Kong & Macau.
• Position Breguet competitively in terms of pricing, ensuring alignment with global pricing strategies while reflecting local market conditions.

Requirements:

• At least 12 years of experience in luxury brand management. Candidates must demonstrate expertise in brand strategy, sales, and marketing, with significant achievements in these areas. Experience in managing high-end luxury brands is essential.
• At least 5 years in a managerial role, with a proven track record of leading teams in dynamic environments, delivering sales and marketing objectives.
• Entrepreneurial mindset, with a focus on accountability and results.
• Demonstrates a deep understanding of the luxury sector, consumer behaviors, and market trends